Maybe it’s just your intimacy with the space, but the buzz words thing still feels like a problem (and it still feels too long). Forget for a moment what you want to do with the money, get people comfortable on the idea in 2 or 3 sentences. My understanding is probably flawed, but maybe “There’s tons of industry-specific content available already, but we consolidate that and bring our unique content to you (value prop 1). We also have [some mechanism] of creating NEW content that works across all your platforms. Our content creation is different from the tons of other things you see because [here's why](value prop 2).” Of course you want your ask and what you’re going to do with it, but the whole thing needs to be boiled down and simplified. As for how I’d do it for 2 minutes in Ultra Light pitches? Those things are designed to be damn near impossible. But the discomfort is what makes them good for everyone involved.

Few other comments from the panel that I agreed with. It’s an overly crowded space (Sverve sounded like a competitor too). You seem to be doing multiple things instead of focusing on one. On the news aggregation, there needs to be something more than scraping the web, some proprietary commentary. People in their industries know where to go for news. I go to Hacker News, TechCrunch, PandoDaily. If I want it aggregated, I go to TechMeme. And as for the curators themselves, I heard Dan say there was a 1-8 ratio on curators to clients. That sounds ultimately unmanageable. They also had some commentary on the site itself, seemed cluttered, without examples of what you do. I agreed. Your biggest plus: you’ve got serious chops in marketing. That’s no small thing.

Hope this is helpful. Happy St. Patrick’s weekend.

Seriously though, I’d like to try this out on you, please feel free to rip apart:
____________________

Like salesforce.com took managing your sales funnel out of spreadsheets and email, Rock the Deadline is taking the content marketing funnel out of the same ineffective collaboration nightmare.

What is content marketing? It is the most effective form of online advertising there is today. When you read an article, or a blog post, it’s because someone is trying to establish themselves as a thought leader (like you perhaps?). Thought leadership content is the key to the B2B sales kingdom and our software is the engine.

The pain point is that it’s impossible for B2B marketers to scale this without losing control over quality using outdated and traditional methods. So they drip it out sporadically and expect it to drive results. Wrong. Our Saas is the only complete solution to help companies who want to scale their thought leadership communication. We give marketers an environment to streamline quality content production (aka feeding their blogs, social media channels, and newsletters) while also providing content experts within their industry to plug in on an as-needed basis.

We having paying customers already, a version 1 of the SaaS, and have bootstrapped it ourselves and with friends and family money. We’re looking for 250K to scale market adoption (we can do that in 4 to 6 months) to get the momentum we need to go for a bigger multimillion raise to grow the bejesus out of this thing.

Rock the Deadline Studios is the key to scaling quality content marketing and the answer B2B marketers have been looking for.

P.S. Mention this “content marketing” ad and get 20% off your first order ))
__________________

Does this make it clearer or muddier? Any advice on a different angle or approach that would be better understood by someone who isn’t in the deep in the world of marketing would be much appreciated. Thanks!